Friday, August 29, 2008
Toys R Us Welcome Email
So I signed up to receive emails from Toys R Us last week. No big deal right? I'm expecting to receive an email once a week, and maybe an extra one here and there for special sales or holidays. I am now getting bombarded with the same fucking email from Toys R Us, over and over again: Welcome to Toys "R" Us! it says. It's haunting me in my sleep at night. I received the first one last Friday 8/22 at about 1:00 PM EST, then the next one came in Tues 8/26 at 6:27 AM, again on Wed 8/27 at 6:27 AM, then on Thurs 8/28 at 6:26 AM, and now today Fri 8/29 I got one at 6:30 AM and again at 12:12 PM! And I shit you not, it's the exact same email! I am vaguely familiar with how email marketing campaigns work, triggered messages, welcome message, etc., but I think there's a glitch here and their email marketing provider needs to fix it or a bunch of people will start hitting the SPAM button or Unsubscribing. Very poor execution by somebody either at Toys R Us or at their email provider, which from the return path source code looks like it's a company called eDialog. Somebody better get their shit together.
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2 comments:
Annoying stuff. I work in the email marketing world and my intelligence shows that Toys R Us uses Responsys for email marketing. That may be old info though. The company you mention, eDialog, is owned by GSI Commerce, so it would make more sense it it were them I guess...
Keep up the good work.
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